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Use case · Competitive intelligence

Every competitor move, on your desk first.

You should never learn about a competitor's pricing change from a prospect on a sales call. Competitive intelligence watches your named rivals continuously across the surfaces that matter and turns changes into short, sourced briefings with a recommended counter.

  • Pricing pages, plans, and packaging diffs, with the before and after side by side
  • Product launches, changelogs, and feature announcements, torn down same-day
  • Hiring patterns that signal strategy: new offices, first marketing hires, team growth
  • Review-site movement: rating deltas and complaint themes you can sell against
  • One battlecard per competitor, kept current automatically
Daily
sweep across pricing, product, careers, press, reviews
Same-day
alerts on pricing changes and launches
Monday
the weekly briefing, sourced and dated
How it runs

From setup to outcome.

01 · Watch

Daily sweep

Your named competitors checked across the surfaces that matter. Every claim carries a dated source link.

02 · Brief

Weekly briefing

One short memo of what changed and what to do about it, each Monday.

03 · Alert

Instant alerts

Big moves surface the day they happen instead of waiting for Monday.

04 · Arm

Battlecards current

Positioning, pricing, landmines, and the objection handling that wins, updated on every change.

Proof, not promises

We watch our own market with it.

The rival pricing change we countered last quarter came from the same sweep you'd get. The talk track it drafted is now in our sales calls.

Common questions

Before you ask.

Do I have to pick the competitors myself?+

No. Setup proposes a list from your market; you edit and confirm it. Add or remove competitors anytime.

Does this send anything externally?+

No. This use case is read-only: it monitors public sources and writes briefings. There is nothing to approve because nothing leaves your account.

What does it cost beyond the subscription?+

Nothing. Monitoring runs within the flat monthly price; there are no usage meters on this use case.